Design and Usability
The look and feel of a
site, and its usability are key to profiting from
your web site. Occasionally, web designers, developers and
techfolk are blinded by new technologies, and overdo it.
Some of the latest
technologies can be a barrier to being listed
advantageously in the search engines. Some effects,
and structures become difficult for the average user to navigate, and
you lose visitors that otherwise would have
purchased from you.
Statistics show that a
whopping 84% of shopping carts are left abandoned
with goods in them.
Our customized service may
include a usability study, and a review of your
site for suitability for ranking in the search
Of special note are
dynamically generated web sites - web sites build
from a database. As they are created "on-the-fly",
search engine spiders have a hard time navigating
and indexing dynamic pages. When they do index the
pages, there is very little control over what is
indexed, compared to what the user will see when
they arrive from a search result link. These are
complex issues, and they need to be addressed on a
case by case basis.
We've known some fabulous
designers, and development wizards who can build
incredibly technical sites - sometimes, at the
expense of usability. They cannot be expected to
know all the issues of usability, and "findability".
Your million dollar site
could be worthless if no one can find
We will work with your
designer or development team to correct barriers to
proper listing in the search engines and
directories, and help to get you the traffic you