and PPC Toolchest
As a service to visitors who wish to do their own web
promotions, and a ready resource for our workshop students,
here is a brief list of some of the tools we use.
You may consider this list as an endorsement of the highest
order, as we've checked out each of the tools and vendors and
found them to be reputable, solid software and services that
will save you time and money in your web promotion.
A majority of these tools are software that we use in our
own practice and workshops.
Overture Search Suggestion Tool - this one is a freebie to
give you an idea of what terms are searched, and in what
volume. A prerequisite to pay per click bidding at Overture to
help establish budgets.
Note: The phrases
are sometimes, actually most of the time in alphabetical
order, rather than as they are typed in. For example, search
for the term "CD blanks" , and you get most terms
"blank CD" etc. Also note this tool does not
differentiate between singular and plural, and actually drops
the final s on some words. Still a great pre-research tool.
- You cannot be in the search engine marketing business without
an annual subscription to this service. An easy to use
interface, and a great depth of information can be gleaned
using this constantly updated database.
- Indeed the gold standard for old school search engine
optimization. The Reporter tool checks your positions
automatically, in dozens of engines. Don't be without this
tool. Versions for up to five domain for a small business, and
one version with unlimited domains for SEO agencies.
- a new comer to the SEO tool chest, this is a fabulous tool
for checking those all important back links on your site, and
others. Rapid analysis of linking pages, gathering prospective
links for reciprocal link swaps, instant checking of current
links.. this is a great tool.
- One of my personal favorite tools for off page analysis, and
link prospecting. A huge time saver when doing research.
Fantastic customer service. Constant improvements in software.
Ocean's Unfair advantage Guide to the Search Engines
- This is the book that essentially started our business. PO's
"Unfair Advantage" book is constantly updated with
the latest information. Truly the gold standard of SEO books,
and where JT the principal of this company got his start.
PPC Management Tools
Atlas Onepoint -
Formerly GoToast, this online service manages and adjusts
your bids at dozens of pay per click engines automatically,
saving hours on even the smallest PPC budgets. You set the
prices you are willing to pay, and Atlas One Point optimizes
your bids and maintains your rankings and budgets. The larger
your budget and the more competitive your terms, the more this
is worth to you.
Sign up for a no risk FREE 14 day trial of Atlas OnePoint
- A desktop application that does your bid adjusting for you!
You purchase it rather than pay a monthly fee. Several
versions at differing search term counts. Bid Rank itself
manages Overture US and its international versions, Bid Rank
Plus handles more of the second tier PPC engines. A fabulous
tool, and one of the leaders in the category.